E-Cigarette Research

CASAA 2010 E-cigarette User Survey Results

Web Page ¹⁾

A Survey of over 200 users.

2. Age
	answered question	2,217

skipped question

What is your age group?

Under 18	18 - 21	22 - 25	26 - 29	30 - 39	40 - 49	50 - 59	60 - 69	70 - 79	80 - 89	90 - 100+	Response Count
Choose One:	0.1% (3)	2.9% (65)	7.4% (163)	11.2% (249)	25.5% (566)	25.4% (564)	21.2% (469)	5.8% (129)	0.4% (9)	0.0% (0)	0.0% (0)	2,217

3. Race
	answered question	2,217

skipped question

To which ethnicity/race do you identify yourself?

African/Black	European/White	Asian/Indian	Native/Aboriginal	Middle Eastern/Egyptian	Latino/Hispanic	Other	Response Count
Choose one:	0.9% (19)	91.3% (2,025)	2.5% (56)	0.8% (17)	0.4% (9)	1.8% (40)	2.3% (51)	2,217

4. Income
	answered question	2,217

skipped question

What is your annual income range?

$0 - $25,000	$25,000 - $50,000	$50,000 - $75,000	$75,000 - $100,000	$100,000 - $125,000	$125,000 - $150,000	$150,000 - $175,000	$175,000 - $200,000	$200,000 - $250,000	$250,000 - $300,000	Over $300,000	Response Count
Choose One:	21.8% (483)	32.6% (722)	21.6% (478)	12.7% (282)	5.5% (123)	2.3% (51)	1.2% (27)	0.6% (14)	0.5% (12)	0.3% (6)	0.9% (19)	2,217

5. Education
	answered question	2,217

skipped question

What is your education level?

Graduate degree(s)	College degree(s)	Some college	High school graduate/GED	Some high school	Elementary school graduate	Some elementary	None	Response Count
Choose One:	10.7% (238)	31.0% (687)	39.9% (885)	16.1% (358)	1.9% (43)	0.1% (2)	0.0% (1)	0.1% (3)	2,217

6. Are you currently serving in the military?
	answered question		2,217

skipped question

		Response Percent	Response Count

Yes

1.8%	39
No

98.2%

2,178

7. Are you now or have you ever been a medical or health professional?
	answered question		2,217

skipped question

		Response Percent	Response Count

Yes

11.4%	253
No

88.6%

1,964

PAGE: PREVIOUS HISTORY

1. How long did you smoke before using electronic cigarettes?
	answered question		2,211

skipped question

		Response Percent	Response Count

Never

0.4%	8
Less than one year

1.0%	22
1 - 5 years

5.7%	127
6 - 10 years

11.6%	257
11 - 20 years

27.7%	613
21 - 30 years

26.8%	593
31 - 40 years

18.8%	416
41 - 50 years

6.9%	152
Over 50 years

1.0%

23

PAGE: PREVIOUS HISTORY (CONTINUED)

1. On average, how many times did you smoke tobacco per day before you started using electronic cigarettes?
	answered question		2,201

skipped question

		Response Percent	Response Count

None

0.5%	12
1 - 5 times a day

1.7%	37
5 - 10 times a day

5.2%	114
10 - 15 times a day

9.8%	215
15 - 20 times a day

20.7%	455
20 - 25 times a day

21.5%	474
25 - 30 times a day

14.3%	314
30 - 35 times a day

8.2%	181
35 - 40 times a day

8.9%	195
Over 40 times a day

9.3%

204

2. What methods have you used IN THE PAST to quit smoking? (Choose all that apply, not including e-cigarettes.)
	answered question		2,201

skipped question

		Response Percent	Response Count

Nicotine gum

62.7%	1,380
Nicotine patch

60.3%	1,327
Nicotine inhaler

13.3%	293
Chantix

20.4%	448
Zyban

23.9%	526
Hypnosis

18.5%	407
Weaning off/down method

65.0%	1,430
Homeopathic remedies

12.1%	266
Abstinence/cold turkey

68.0%	1,497
Acupuncture

7.0%	155
Behavioral therapy

8.0%	177
Motivational therapy

7.4%	163
Laser treatment

1.4%	31
Stop Smoking Class

17.1%	376
None

8.4%	184
Other

8.0%	177

(please specify)

188

PAGE: CURRENT TOBACCO USE

1. Which tobacco products do you currently use, NOT including e-cigarettes?
	answered question		2,197

skipped question

		Response Percent	Response Count

None

74.7%	1,641
Cigarettes

19.6%	430
Cigars

2.6%	58
Pipe tobacco

1.2%	26
Cigarellos

0.5%	11
Chew

0.5%	10
Snus

3.7%	82
Snuff

1.0%	22
Dissolvables

0.7%	15
Melts

0.1%	2
Other

1.8%	40

(please specify)

49

PAGE: CURRENT TOBACCO USE (CONTINUED)

1. How frequent is your use of the products below?
	answered question						551

skipped question

	Very Frequently	Frequently	Occasionally	Infrequently	Never	Rating Average	Rating Count

Cigarettes	26.3% (141)	13.4% (72)	19.2% (103)	24.6% (132)	16.6% (89)	1.00	537
Cigars	1.7% (7)	0.2% (1)	9.7% (39)	22.8% (92)	65.5% (264)	1.00	403
Pipe tobacco	1.0% (4)	1.3% (5)	3.4% (13)	9.8% (38)	84.5% (327)	1.00	387
Cigarellos	0.0% (0)	0.5% (2)	2.6% (10)	8.7% (33)	88.2% (335)	1.00	380
Chew	0.0% (0)	1.1% (4)	1.9% (7)	2.9% (11)	94.2% (356)	1.00	378
Snus	2.6% (10)	2.8% (11)	9.7% (38)	9.9% (39)	75.0% (294)	1.00	392
Snuff	0.3% (1)	0.8% (3)	4.2% (16)	2.9% (11)	91.9% (354)	1.00	385
Dissolvables	0.5% (2)	0.8% (3)	1.6% (6)	3.1% (12)	94.0% (358)	1.00	381
Melts	0.0% (0)	0.0% (0)	0.5% (2)	0.8% (3)	98.7% (368)	1.00	373

2. What do you believe electronic cigarettes lack that tobacco use gives you?
	answered question		551

skipped question

		Response Percent	Response Count

Satisfying vapor

15.2%	84
Pleasant flavor

12.0%	66
Throat hit

17.2%	95
Sufficient nicotine levels

13.2%	73
Nicotine absorption

12.9%	71
Other tobacco alkaloids

23.0%	127
Looks/feel

21.4%	118
Don't know

26.5%	146
Other

21.4%	118

(please specify)

135

PAGE: ELECTRONIC CIGARETTE USE

1. How long have you been using electronic cigarettes?
	answered question		2,168

skipped question

		Response Percent	Response Count

0 - 3 months

39.5%	857
3 - 6 months

26.7%	579
6 - 12 months

22.8%	494
12 - 18 months

8.4%	182
18 - 24 months

1.6%	35
Over 24 months

1.0%

21

2. Brands
	answered question	2,168

skipped question

Choose One:

1	2	3	4	5	6	7	8	9	10+	Response Count
How many different brands/models of electronic cigarette DEVICES do you own?	33.8% (732)	30.4% (659)	16.4% (356)	8.7% (189)	4.9% (106)	2.0% (43)	1.1% (24)	0.7% (16)	0.0% (1)	1.9% (42)	2,168

3. How did you buy your first electronic cigarette?
	answered question		2,168

skipped question

		Response Percent	Response Count

From a company advertising on the internet

47.7%	1,035
From a mall kiosk

6.6%	143
From a tobacco or convenience store

8.3%	180
From a company advertising on the radio

0.6%	13
From a company advertising on television

0.2%	4
From a company advertising/recommended on an internet forum

22.6%	491
From a state/county fair expo

0.4%	8
From the manufacturer directly

3.7%	81
It was a gift

3.7%	80
None of the Above

6.1%

133

4. What answer below is most SIMILAR to the MAIN reason you tried electronic cigarettes? (Please only choose “Other” if none of the reasons below are remotely similar to your reason.)
	answered question		2,168

skipped question

		Response Percent	Response Count

To continue to have a “smoking” experience, but with reduced health risks.

64.6%	1,400
To save money.

5.7%	124
To use as a smoking cessation device to quit my nicotine addiction completely.

20.4%	443
To circumvent indoor smoking bans.

2.7%	58
I never smoked before and wanted to try electronic cigarettes.

0.1%	3
I never smoked before, but was drawn to the advertised flavors and/or cool gadgets.

0.1%	3
In protest over tobacco regulation/taxation

2.5%	54
Other

3.8%	83

(please specify)

102

5. What are the features below that are most influential in your CONTINUED use of electronic cigarettes?
	answered question						2,168

skipped question

	Extremely influential	Very Influencial	Moderately influential	Less influential	Not influential	Rating Average	Rating Count

Looks & feels like a tobacco cigarette	25.3% (548)	18.7% (405)	22.0% (476)	17.5% (380)	16.6% (359)	1.00	2,168
Tobacco/menthol flavors	20.7% (449)	22.6% (489)	22.7% (493)	15.3% (331)	18.7% (406)	1.00	2,168
Fruit/candy/beverage/other flavors	13.0% (281)	18.2% (395)	23.8% (516)	18.0% (391)	27.0% (585)	1.00	2,168
Inhaling smoke-like vapor	68.8% (1,492)	23.8% (517)	5.7% (124)	1.1% (23)	0.6% (12)	1.00	2,168
Seeing smoke-like vapor	57.7% (1,251)	24.1% (523)	11.9% (258)	4.1% (89)	2.2% (47)	1.00	2,168
Holding a cigarette-like object	45.2% (980)	23.9% (518)	16.2% (352)	9.5% (206)	5.2% (112)	1.00	2,168
Hand-to-mouth ritual	61.6% (1,336)	25.1% (544)	9.5% (205)	2.7% (58)	1.2% (25)	1.00	2,168
Less hazardous than tobacco cigarettes	85.0% (1,842)	10.5% (227)	2.8% (60)	0.9% (19)	0.9% (20)	1.00	2,168
Less expensive than tobacco cigarettes	58.2% (1,262)	18.9% (409)	14.1% (305)	4.7% (102)	4.2% (90)	1.00	2,168
Ability to choose own nicotine levels	60.6% (1,313)	24.3% (526)	11.1% (240)	2.6% (56)	1.5% (33)	1.00	2,168
Ability to choose nicotine-free level	46.7% (1,012)	15.4% (333)	14.9% (322)	11.3% (245)	11.8% (256)	1.00	2,168
Able to use in public spaces/work	34.2% (742)	21.5% (466)	22.0% (477)	12.5% (271)	9.8% (212)	1.00	2,168
Ability to wean off nicotine altogether	42.7% (926)	19.2% (417)	18.0% (391)	11.0% (238)	9.0% (196)	1.00	2,168
No smell belongings	65.5% (1,421)	21.4% (464)	8.3% (179)	3.0% (64)	1.8% (40)	1.00	2,168
No danger to loved ones/bystanders	72.1% (1,564)	13.9% (302)	7.8% (170)	3.6% (78)	2.5% (54)	1.00	2,168
Improved health	85.9% (1,862)	9.9% (214)	3.0% (66)	0.7% (15)	0.5% (11)	1.00	2,168

6. How often do you use fruit, beverage and/or candy flavored liquid? (Any NON-tobacco or NON-menthol flavors.)
	answered question		2,168

skipped question

		Response Percent	Response Count

Never

16.7%	363
Rarely

13.2%	286
Occasionally

18.2%	394
Regularly

16.3%	354
Often

18.1%	392
Always

17.5%

379

7. Which is closest to the nicotine liquid strength you use?
	answered question		2,168

skipped question

		Response Percent	Response Count

0mg/ml

3.1%	68
6mg/ml

5.1%	110
8mg/ml

5.5%	120
12mg/ml

17.8%	386
16mg/ml

11.1%	241
18mg/ml

23.2%	504
24mg/ml

26.8%	582
36mg/ml

6.7%	145
48mg/ml

0.4%	9
60mg/ml

0.1%	2
100mg/ml

0.0%

1

8. Approximately how much nicotine liquid do you estimate you use per day?
	answered question		2,168

skipped question

		Response Percent	Response Count

Under 1ml

13.5%	293
1ml

21.5%	466
2ml

29.8%	645
3ml

20.9%	454
4ml

7.7%	166
5ml

4.1%	89
6ml

0.9%	20
7ml

0.4%	9
8ml

1.2%	26

Other (please specify)

128

9. If you could no longer purchase an electric cigarette or supplies, how likely would you be to do the following?
	answered question						2,168

skipped question

	Very likely	Likely	Maybe	Unlikely	Not likely	Rating Average	Rating Count

Quit smoking on my own (cold turkey)	5.9% (127)	5.4% (118)	20.1% (435)	24.8% (537)	43.9% (951)	1.00	2,168
Quit smoking using a product such as nicotine gum or patch	2.0% (43)	3.2% (70)	13.5% (293)	23.4% (508)	57.8% (1,254)	1.00	2,168
Start smoking tobacco again	51.1% (1,108)	24.2% (525)	13.1% (283)	4.5% (98)	7.1% (154)	1.00	2,168
Start or continue using a smokeless alternative, such as snus	6.1% (132)	8.0% (174)	19.5% (422)	19.0% (411)	47.5% (1,029)	1.00	2,168
Buy electronic cigarette supplies directly from China or the black market, if possible	73.5% (1,593)	14.8% (321)	7.1% (153)	1.9% (41)	2.8% (60)	1.00	2,168

10. How many people have you convinced to switch to electronic cigarettes?
	answered question	2,168

skipped question

		Response Count

		2,168

PAGE: HEALTH EFFECTS

1. What health benefits do you attribute to switching to electronic cigarettes?
	answered question		2,156

skipped question

		Response Percent	Response Count

Reduced coughing

57.4%	1,237
Coughing has ceased completely

61.1%	1,317
Better lung function/easier breathing

90.2%	1,944
Increased lung capacity

78.2%	1,686
Improved skin appearance

42.1%	907
Increased stamina

67.7%	1,460
Improved dental health

43.5%	938
Reduced blood pressure

30.6%	660
Able to exercise again

46.0%	992
Improved sex life

31.4%	677
Sleeping better

56.5%	1,218
Reduced snoring

28.6%	617
Reduced apnea

14.7%	318
Decrease in asthma-related symptoms

21.2%	457
Better blood circulation

32.9%	710
Less susceptible to colds/flu

38.6%	833
Decrease in allergy symptoms

31.5%	680
Symptoms of COPD have lessened/disappeared

12.0%	259
None

2.6%

55

2. What adverse effects have you experienced that you believe are related to using the electronic cigarette (Please rank by frequency.)
	answered question							2,156

skipped question

	Never	Not anymore	Rarely	Occasionally	Frequently	Always	Rating Average	Rating Count

Mouth sores	86.1% (1,857)	6.0% (130)	4.9% (106)	2.6% (57)	0.2% (5)	0.0% (1)	1.00	2,156
Dry/sore throat	41.8% (902)	16.7% (360)	22.3% (481)	16.1% (347)	2.7% (59)	0.3% (7)	1.00	2,156
Coughing	63.6% (1,371)	12.6% (272)	18.1% (391)	5.2% (112)	0.4% (8)	0.1% (2)	1.00	2,156
Difficulty breathing	87.2% (1,879)	6.5% (141)	4.3% (92)	1.7% (36)	0.1% (3)	0.2% (5)	1.00	2,156
Hives	97.3% (2,098)	1.3% (27)	1.0% (21)	0.3% (6)	0.0% (0)	0.2% (4)	1.00	2,156
Acne	89.7% (1,935)	3.2% (68)	3.6% (78)	2.6% (57)	0.6% (14)	0.2% (4)	1.00	2,156
Excessive hiccups	87.8% (1,893)	3.8% (82)	5.9% (128)	2.2% (48)	0.1% (3)	0.1% (2)	1.00	2,156
Headaches	80.7% (1,739)	7.4% (160)	9.0% (195)	2.5% (54)	0.2% (5)	0.1% (3)	1.00	2,156
Vomiting	98.9% (2,133)	0.6% (14)	0.3% (6)	0.0% (0)	0.0% (0)	0.1% (3)	1.00	2,156
Nausea	92.5% (1,994)	3.8% (81)	2.9% (62)	0.6% (13)	0.1% (3)	0.1% (3)	1.00	2,156
Shakiness	88.5% (1,909)	5.0% (108)	5.2% (112)	1.0% (21)	0.1% (3)	0.1% (3)	1.00	2,156
Muscle cramps & aches	91.2% (1,966)	3.5% (76)	3.5% (75)	1.4% (31)	0.2% (4)	0.2% (4)	1.00	2,156
Insomnia/trouble sleeping	85.7% (1,848)	4.7% (101)	6.0% (130)	2.7% (58)	0.6% (13)	0.3% (6)	1.00	2,156
Night sweats	95.3% (2,054)	2.1% (45)	1.5% (32)	0.8% (18)	0.2% (4)	0.1% (3)	1.00	2,156
Diarrhea	91.0% (1,961)	3.8% (83)	3.5% (75)	1.4% (31)	0.1% (3)	0.1% (3)	1.00	2,156
Racing pulse/heartbeat	85.9% (1,852)	5.5% (119)	6.5% (140)	1.8% (38)	0.2% (4)	0.1% (3)	1.00	2,156
Dizziness	90.4% (1,949)	4.9% (105)	3.7% (79)	0.8% (18)	0.1% (2)	0.1% (3)	1.00	2,156
Slurred speech	98.5% (2,123)	0.6% (14)	0.7% (15)	0.0% (1)	0.0% (0)	0.1% (3)	1.00	2,156
Dry skin	90.9% (1,959)	2.1% (46)	3.8% (81)	1.9% (42)	1.0% (21)	0.3% (7)	1.00	2,156
Vivid dreams/nightmares	89.8% (1,937)	3.3% (71)	4.1% (88)	2.0% (44)	0.6% (12)	0.2% (4)	1.00	2,156
Increased phlegm	81.1% (1,749)	7.9% (171)	7.0% (151)	2.9% (62)	0.7% (15)	0.4% (8)	1.00	2,156
Lethargy/sleepiness	90.9% (1,959)	3.2% (70)	3.8% (81)	1.4% (31)	0.5% (10)	0.2% (5)	1.00	2,156

Other (please specify)

120

3. Does your primary or specialist physician support your use of the electronic cigarette?
	answered question		2,156

skipped question

		Response Percent	Response Count

Yes

37.0%	798
No

0.7%	15
I don't know

47.9%	1,032
N/A

14.4%

311

PAGE: COPD QUESTIONNAIRE

1. How has your COPD been affected by switching/using electronic cigarettes?
	answered question		2,132

skipped question

		Response Percent	Response Count

I do not have COPD

86.5%	1,844
Decrease in amount of phlegm/sputum produced

10.2%	218
Decrease in thickness or stickiness of phlegm/sputum

7.6%	162
Phlegm/sputum color back to normal

6.7%	143
No more/decreased blood in phlegm/sputum

2.2%	47
No more/decreased shortness of breath, cough and/or wheezing

10.0%	214
General feeling of ill health is decreased/gone

9.3%	198
Ankle swelling reduced/gone

2.5%	53
Forgetfulness, confusion, slurred speech and sleepiness is decreased/gone

2.5%	53
No more trouble sleeping

5.0%	106
No longer need to use pillow or sleeping in a chair instead of a bed to avoid shortness of breath

3.0%	63
Weight loss/gain has evened

3.5%	75
Feelings of persistant fatigue and lack of energy are reduced/gone

7.3%	155
Sex drive has returned/increased

4.5%	95
Morning headaches, dizzy spells, restlessness is reduced/gone

3.6%	77
No changes

1.9%	40

Other (please specify)

37

z-ref: 6m6hpx7k

Category-Addiction, Category-Efficacy, Category-General Information, E-Cigarette, Folder-E-Cigs, Leans-Positive, Survey

¹⁾

CASAA (2010), CASAA 2010 E-cigarette User Survey Results, https://www.surveymonkey.com/sr.aspx?sm=HrpzL8PN5cP366RWhWvCTjggiZM_2b8yQJHfwE9UXRNhE_3d accessed: 2014-01-28

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